GelatOn the Road is designed to provide tourism professionals with knowledge on innovations and methodologies about green and sustainable tourism sites, with a particular attention to gastronomic attractions.
Additionally, we aim to ensure a fast and complete recovery of the cultural tourism sector from the Covid-19 pandemic, and facilitate the inclusion of diversity and minorities, addressing gender equality and supporting women businesses.
European Road Of Gelato (EroG)
It refers to an itinerary throughout European regions guiding the visitors to the most meaningful places about gelato production or information. The European Road of Gelato (ERoG) is both a physical itinerary to invite tourists to visit the sites connected to gelato culture and an immaterial network among realities that have common interests and experiences in this sector. The Road is a way to catch the attention and attract visitors towards both the topic of gelato making and the regions where this product is mostly produced.
Around the concept of the Road, the project will also build other activities, such as the assessment of quality and sustainability of the product, the mapping of stakeholders and ingredients providers, creation of a EU label, an itinerant museum, and more activities to train professionals and disseminate about project contents.
The European Road of Gelato will include the main sites linked to gelato production and culture, starting from the project partners but ready to be enlarged with more subjects and sites around the EU.
© Annalisa Carnio