Brussels, 04/09/25 

The GelatOn the Road Community celebrates an important milestone: GELATO EUROPEAN ROUTE has officially received its European Union Trade Mark (EUTM) Certificate of Registration from the European Union Intellectual Property Office (EUIPO). This recognition strengthens the identity of the initiative across Europe and protects its distinctiveness in the 27 EU Member States and beyond. It represents not only a legal safeguard but above all a new opportunity for visibility and growth of this multifaceted initiative within the international market.

The project was developed by Venetian Cluster, Italy’s first productive cluster dedicated to cultural and environmental heritage, together with European partners and stakeholders who share the passion for promoting the excellence of Italian artisanal gelato. Their joint commitment has resulted in a brand that embodies tradition, authenticity, and innovation. In addition to celebrating gelato as a symbol of Italian excellence, GELATON THE ROAD deeply embeds the values of sustainable tourism. By connecting artisanal gelato with local communities, cultural heritage, and responsible travel, the project fosters experiences that respect the environment while promoting authentic regional traditions. This approach supports the growth of a touristm model that is inclusive, eco-conscious, and culturally enriching.

By obtaining the European Union Trade Mark Certificate Registration, GELATON THE ROAD is officially protected throughout the European Union. It can thus, pave the way for future initiatives, international events, and strategic partnerships to spread and celebrate the culture of artisanal gelato worldwide. This achievement reflects the strength and unity of the gelato community and its ability to innovate while remaining faithful to its roots. The road ahead is full of opportunities , the tasty journey has just begun.